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May 6th is World Kids Colouring Day -
Join in, draw & colour, help others!

Get out your pencils, get set, go. Imagination and creativity inspire us even in the stormiest times. Once again this year, STAEDTLER is inviting all children between the ages of three and twelve to take part in World Kids Colouring Day.

STAEDTLER launched the annual World Kids Colouring Day in 2008. During the competition period, children between three and twelve can participate alone or in a group and do good. For every picture submitted, we at STAEDTLER donate €1 to German aid organisation Plan International - turning the little artists into big supporters who are committed to children in need.

This year's theme of the big colouring and charity campaign is "Let's discover nature - on land". Simply create a picture and send it in by post - and make a difference!

Participation period: 01.04.2021 - 30.06.2021

Here's how to take part:

1. Create picture

2. Send picture to STAEDTLER:

STAEDTLER Mars GmbH & Co. KG
Subject: World Kids Colouring Day 2021
Moosäckerstraße 3
90427 Nuremberg

3. Make a difference!

Join in, draw & colour, help others!

The motto: "Let's discover nature – on land"

"Let's discover nature - on land" - the motto of the campaign period promises submissions with colourful research protocols from nature. Which animals live on one's own doorstep? What do children see in the next park? When it comes to nature, do you think of colourful flower meadows, sandy plains or dense forests?
For World Kids Colouring Day 2021, under the motto "Let's discover nature - on land“, children all over the world give insights into how they see their nearest surroundings. All children are invited to experience nature at their front door, in their garden or on the balcony and share their impressions in creative pictures. But even if you are not allowed to go outside as usual, children still have the opportunity to enjoy nature. They can also watch flowers and potted plants flower at home or watch their own pets.
"Biodiversity is very important to us. More than ever, we are concerned with the conservation of biodiversity, natural habitats and shapes. With the new motto, we want to turn children into little researchers and raise their awareness of the wealth of nature," explains Britta Olsen, Head of Brand and Communication at STAEDTLER.

Colouring & doing good

STAEDTLER will donate €1 to the aid organisation Plan International Germany for every drawing submitted. A total of up to €50,000 is being made available.

The money will benefit the project "Allin Mikuna" Healthy nutrition for children! in Peru. "Allin Mikuna" means "good nutrition" in the local language (Quechua). The project aims to improve the nutrition of young children in the region, develop environmentally friendly business models and economically empower women.

Many children live in poverty and suffer from malnutrition. The project aims to improve the nutrition and health of the children by providing trainings to parents. We also support them, especially the women, in developing environmentally-friendly business models to achieve economic empowerment. So they are able to provide for their families. An important aspect of the project is the protection of nature: it includes training courses for organic farming and workshops for school children to promote respect for nature.

©Plan International_Anika Büssemeier