*General explanatory video for World Kids Colouring Day. Please be aware that project and project region change regularly.
"Let's discover nature - in the air" - the motto of the campaign period promises submissions with colourful research protocols from nature. Which birds are flying through the air? Eagles, blackbirds or parrots? What colours are the wings of the butterflies as they flutter from flower to flower? And what shape do the clouds make in the air? For World Kids Colouring Day 2022, children from all over the world will give a glimpse of how they experience the air as an element and which associations it creates in their heads. Under the motto “Let’s discover nature – in the air”, they will become researchers and discover, among other things, which animals have conquered the air!
“With the motto ‘Let’s discover nature – in the air’, we have linked this year's edition to the successful World Kids Colouring Day 2021, which looked at biodiversity on the ground. Both elements, earth and air, are rich in life and full of adventure. We want to encourage children to look up at the air around them. Sometimes you don't have to look very far – even a small beetle that stretches its wings and flies away is part of the habitat of the air and inspires us," explains Britta Olsen, Head of Brand and Communications at STAEDTLER. “Living things need air to breathe – we are excited to see how the young researchers will interpret the new motto.”
STAEDTLER supports the child rights organisation Plan International Germany for every drawing submitted with €1. A total of up to €50,000 is being made available.
The money will benefit the project "Allin Mikuna" Healthy nutrition for children! in Peru. "Allin Mikuna" means "good nutrition" in the local language (Quechua). The project aims to improve the nutrition of young children in the region to develop environmentally friendly business models and to economically empower women.