Get out your pencils, get set, go. Imagination and creativity inspire us even in the stormiest times. Once again this year, STAEDTLER is inviting all children between the ages of three and twelve to participate in the World Kids Colouring Day.
STAEDTLER launched the annual World Kids Colouring Day already in 2008. During the competition period, children between the ages of three and twelve can choose to colour in a picture alone or in a group, and thus get involved socially. For every creative drawing STAEDTLER receives under the motto “Let's discover nature – in the water", one euro goes to an aid project in Ghana, run by Plan International Germany. The ultimate focus of the project is on the secure supply of drinking water and access to sanitation facilities in 20 municipalities.
This year, the theme of the big colouring and charity campaign is “Let's discover nature – in the water”.
Paint a picture and do good. Submit your painted picture by post.
Participation period: 01.03.2023 - 31.05.2023
*General explanatory video for World Kids Colouring Day. Please be aware that project and project region change regularly.
Turtles and dolphins in the ocean, goldfish in the garden pond or perhaps even sunken treasures on the seabed... What do deep-sea creatures look like? What colour are corals? How many spikes does a starfish have and do seahorses actually have fins? The mystical and sometimes magical underwater world is fascinating. Whether in the world's oceans, in ponds across the countryside or in the raging rivers coursing deeply through the mountains, life waxes and wanes in every country, climate and water depth. While spawning fish hover calmly in the water and corals gently stretch out their antennae on the reef, a large school of fish fights for food and zigzags in their hunt elsewhere. Explore the underwater world and put pen to paper in colourful paintings to show what you can discover underwater.
"With this year’s motto, we invite children all over the world to explore watery habitats. We look forward to receiving numerous entries and hope to break the participation record in World Kids Colouring Day again next year", says Britta Ender, Head of Brand & Communication at STAEDTLER. This year’s motto follows the previous two, which have dedicated themselves to habitats on land and in the air. In both prior years, more than 30,000 images were submitted to STAEDTLER, thus supporting a nutrition project in Peru.
The money will be used for the project “Clean Water for Ghana” from Plan International Germany. The aim of this project is to improve the drinking water and sanitation supply in the Oti and North East regions by building wells and school toilets. Hygiene and health education in schools and communities is also important. Equal access to education and gender-sensitive early childhood development are also promoted as part of this project.