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One head, many ideas:
STAEDTLER, Head of ideas

It all starts with an idea. Some ideas are quiet and transform our immediate environment, others are groundbreaking and have global impact. Whether kindergarten child, architect or artist: There is no monopoly on good ideas. At STAEDTLER, we believe in all these ideas – and in bringing them to the world.
We are manifesting this attitude in our figurative mark, the head of Mars, and our new brand claim: Head of ideas.

With everything we do, we ensure that people of all ages and backgrounds can realize their ideas. We are the head of ideas so that you can be the head of ideas.

Facts and figures

Largest european manufacturer of

  • Wood-cased pencils
  • Universal pens
  • Modelling clay
  • World market leader for industrial modelling clay
Made in Germany

Made in Germany

When it comes to production, STAEDTLER stays true to its roots and prioritises quality products Made in Germany: almost two thirds of all STAEDTLER products are manufactured in Germany. The export rate for Germany is 75%.

STAEDTLER worldwide

The company’s international character is strikingly underlined by its systematic expansion to 6 manufacturing plants worldwide – including four in Germany – and its presence in 26 countries globally through its affiliated companies.

The STAEDTLER Group has almost 2,200 employees worldwide, enabling it to position itself successfully in the international market. Nowadays STAEDTLER has representatives on every single continent and in 150 countries.

To the overview


Johann Sebastian Staedtler’s idea: take pencils out to the world.

More on the history of STAEDTLER

Ideas and knowledge are the key to the future

Since 1997, all shares in the STAEDTLER Group have been held by the STAEDTLER Foundation. True to its ethos of ‘ideas and knowledge are the key to the future’, the Foundation supports projects that pursue innovative approaches or that aplly pioneering methods. The STAEDTLER Foundation also supports cultural projects in the Greater Nuremberg Area.


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Sustainability at STAEDTLER

Our aim is to handle the resources of our earth with care and foresight. This is why efficiency plays a major role in our philosophy for sustainable action, for example in the production or logistics of our products. We focus on measures that lie within our own area of responsibility and have an influence on our processes. Our focus is therefore on our manufacturing processes, the materials used, such as plastic and wood, as well as the procurement and transport of raw materials.

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