FIMO professional Relaunch 2025: For even more creativity - Made by You
Proven product, modern packaging design: STAEDTLER is launching an improved version of FIMO professional in 2025. The high-quality premium modelling clay has been specially developed for advanced and professional creatives who demand the highest standards of quality and precision. Under the motto "Made by You", STAEDTLER is emphasising the versatility and trendyness of FIMO.
FIMO professional for demanding projects
FIMO professional is the ideal modelling clay not only for creative hobbyists, but also for professional artists and artisans who create detailed jewellery, figures and accessories. With 28 vibrant colours, the renewed range enables an impressive spectrum of colour nuances through simple mixing.
A versatile range for the art world
FIMO professional offers all the advantages that creative professionals expect from high-quality products:
- Firm consistency and very high dimensional stability for particularly delicate work and demanding projects
- Exceptional break resistance and solid flexibility (of thin objects) after hardening
- Careful selection of pigments according to type, purity and concentration
- Combinability with FIMO soft and FIMO effect
With the relaunch, five new colours have been added to the range. The products are available in 28 colours, including 12 tertiary, 12 neutral and 4 shades developed especially for dolls. Thanks to the well thought-out colour selection and the possibility of easy mixing, FIMO professional offers countless creative possibilities - perfect for special techniques such as Caning, Mokume Gane and Bargello. A new block size of 226g and the practical division into eight portions for easy colour mixing and handling.
Image rights: STAEDTLER SE
New logo and packaging design
The new logo and the modern packaging design with inspiring elements emphasise the premium character of the brand. The new FIMO professional range is already available in stores. For the point of sale, there are flyers with great inspiration and a display showcasing the brilliant colours and versatile applications of FIMO.
New communication strategies and social media focus
STAEDTLER focuses on social media and online tutorials by publishing regularly video tutorials and creative DIY projects on Instagram, Pinterest and YouTube that inspire users and show them step by step how to realise their creative ideas. Influencers and multipliers play a key role in reaching the young target group.
Artist: Ellen Randall
Image rights: STAEDTLER SE