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The Journey continues

The Journey continues
10 min

Design Journey combines STAEDTLER products for hobby artists in one range. The consistent logo and packaging design with imagery inspired by North American national parks ensure a special recall value with retailers and customers.

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With the range Design Journey, STAEDTLER offers ideal companions for individual creative paths: in addition to high-quality artist's pencils and highly pigmented coloured pencils, the focus is on fine chalks, luminous acrylics and double-ended watercolour brush pens. From October 2019, mixed creative sets will round off the range. Double-ended pens in metallic colours are also new to the range. The products motivate creative beginners and encourage more advanced hobby artists to try new ideas. Design Journey offers orientation and an overview over STAEDTLER’s wide range of creative tools that enable all customers to embark on their very own Design Journey.

High recall value through logo and packaging design

Design Journey products can be recognized by their packaging. The logo is based on the design of national park signs from the U.S. and points to the range’s core message: “Discover & Create.” A brush and pen are crossed behind the sign. Next to the logo, each packaging is decorated with a motif inspired by the North American wilderness: a mountain landscape by night or images from North American wildlife. The packaging motifs and the accompanying step-by-step instructions serve as both models and inspiration for customers.

The pristine wilderness of North American national parks as a source of inspiration

With its luminous landscapes, its versatile flora and fauna and its pristine wilderness, North America offers a rich source of inspiration. The magnificent forests become a kaleidoscope of different shades of green and brown, peculiarly shaped massifs turn into geometrical abstractions. If one absorbs this inspiration and puts it on paper one realizes how one’s inner horizon is also constantly expanding and how one can release one’s creativity.

The Design Journey range has been available in stores since January 2019. Interested consumers will find inspiration and creative signposts for their artistic expeditions in the magazine “Wild at heART.” In a magazine with the same title, retailers can learn about new products of the Design Journey range and their applications.

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