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STAEDTLER Concrete: new colours

STAEDTLER Concrete: new colours
10 min

From the end of 2019, STAEDTLER’s Concrete Ballpoint pen will also be available in brick red and charcoal black. Its material makes it special. In a unique manufacturing process, the shaft is cast by hand at STAEDTLER’s Nuremberg site. This patented process makes STAEDTLER Concrete a truly unique piece.

Press Release for Download

Two new colour variants

STAEDTLER Concrete is already an absolute eye-catcher with its individually designed concrete shaft. Now the modern, high-quality writing instrument is also available in two new colours: charcoal black and brick red. These colour variants are created by adding special colour pigments. But STAEDTLER Concrete does not only look stylish - due to its form it also ensures a good grip. The barrel has six asymmetrically arranged edges. In this way, a hexagon is created, allowing everybody to find an optimal grip. STAEDTLER Concrete is the perfect combination of design and comfort. The new colours will be available to retailers in two displays already from the fourth quarter of 2019 – individual colours will follow in the first quarter of 2020.

Unique manufacturing process

STAEDTLER Concrete is the product of years of searching for the perfect concrete mix. In collaboration with the Civil Engineering Faculty at the Nuremberg Institute of Technology, STAEDTLER has developed the formula for the high-performance concrete as well as an innovative production process. In the patented manufacturing process each barrel is given an individual design and thus becomes a unique piece. The other elements of the ballpoint pen are made from high-quality matt chrome metal: the tip, the push button and the clip. A particular design feature can be found on the concrete disc embedded in the push button: the world-famous Mars head, the logo of the Nuremberg manufacturer of writing and creative products STAEDTLER.
 

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