25 years triplus: Five new bonus packs for the brand anniversary
In 2022, one of STAEDTLER’s most important brands will be celebrating its anniversary: triplus is turning 25. The product family offers a wide range of pens for a wide range of applications, which has been continuously expanded. STAEDTLER is launching attractive bonus packs and attractive supporting material for retail to celebrate the anniversary appropriately and draw attention to the special occasion.
On 10 January 1997, triplus was registered as a trademark of STAEDTLER in Germany. Since then, it has been one of the most popular product brands of the stationery and creative goods manufacturer. The triangular shape of the pens has enabled ergonomical writing ever since its birth - a strength for which young and old alike appreciate the triplus family. The triplus fineliner and triplus color felt-tip pens manufactured in Germany are the focus of the anniversary and boast diverse fields of application: They are used by both schoolchildren and university students, are ideal for painting and drawing and thus support them in trying out current creative trends, such as handlettering, sketchnoting and studygram. Detailed motifs such as mandalas are particularly successful using the triplus fineliners.
To celebrate the anniversary of the popular brand appropriately, STAEDTLER is enriching the product range during the 2022 campaign period with special sets in attractive product packaging and is launching an attention-grabbing campaign with POS material and colourful display solutions. STAEDTLER is launching five new sets. Each of them shines in a cardboard packaging designed for the occasion. The triplus fineliners will be presented in three different celebration sets: in a set of 25, a set of 10 and a set of 5. The triplus color felt-tip pens are also available in sets of 25 and 10 for the anniversary. The sets are all bonus packs and offer additional colours as a gift.
The triplus products showcase various attractive display solutions in the anniversary design for retailers: from the counter display and floor-standing displays to integration in the brand shop. STAEDTLER also supplies accompanying material for the POS with posters, ceiling hangers and floorstickers. This way, the anniversary can be duly celebrated.